{"id":1115,"date":"2026-08-11T11:19:24","date_gmt":"2026-08-11T11:19:24","guid":{"rendered":"https:\/\/212franchise.com\/?page_id=1115"},"modified":"2026-08-17T12:47:38","modified_gmt":"2026-08-17T12:47:38","slug":"about-us","status":"publish","type":"page","link":"https:\/\/212franchise.com\/ar\/about-us\/","title":{"rendered":"\u0639\u0646 \u0627\u0644\u0634\u0631\u0643\u0629"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1115\" class=\"elementor elementor-1115\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efb683e e-flex e-con-boxed e-con e-parent\" data-id=\"efb683e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4581f4a e-con-full e-flex e-con e-child\" data-id=\"4581f4a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-367dbd4 e-con-full e-flex e-con e-child\" data-id=\"367dbd4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a677033 e-con-full e-flex e-con e-child\" data-id=\"a677033\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1264260 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1264260\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u0645\u0646 \u0646\u062d\u0646 <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1464e23 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"1464e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c003c2 e-con-full e-flex e-con e-child\" data-id=\"0c003c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-172916c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"172916c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<h3 data-interaction-id=\"fbcefd2\" class=\"e-heading-base\"><strong>\u0645\u0627 \u0647\u064a 212\u00b0F \u0641\u0631\u0627\u0646\u0634\u0627\u064a\u0632 \u0625\u064a\u062c\u064a\u0628\u062a <\/strong><\/h3>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aae69d elementor-widget elementor-widget-text-editor\" data-id=\"7aae69d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>212\u00b0f Franchise Egypt is a Regional Market Expansion Platform built on three pillars:\u00a0 1. We build markets for international manufacturers across the Gulf Region and North Africa 2. We build brands for new product owners, from unknown product to recognized brand 3. We make ideas real for entrepreneurs and innovators, from concept to commercial product. We are not a trading company. We do not simply sell. We build markets, brands, and products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5b3bd4 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e5b3bd4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<h3 data-interaction-id=\"5494048\" class=\"e-heading-base\"><strong>\u0644\u0645\u0627\u0630\u0627 212\u00b0F\u061f<\/strong><\/h3>\n\t\t\t\t<div class=\"elementor-element elementor-element-3868b1f elementor-widget elementor-widget-text-editor\" data-id=\"3868b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At 211\u00b0f, water is hot. At 212\u00b0f, it boils. The one extra degree generates steam, and steam powers a locomotive.\u00a0 This is our philosophy. The one extra degree of expertise, commitment, and professionalism that turns: <br \/>\u2022 A manufacturer into a market leader <br \/>\u2022 A product into a brand <br \/>\u2022 An idea into a real business<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20a0aae e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"20a0aae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aef9bb6 elementor-widget elementor-widget-image\" data-id=\"aef9bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1376\" src=\"https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_516ycu516ycu516y.png\" class=\"attachment-medium_large size-medium_large wp-image-903\" alt=\"\" srcset=\"https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_516ycu516ycu516y.png 768w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_516ycu516ycu516y-167x300.png 167w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_516ycu516ycu516y-572x1024.png 572w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_516ycu516ycu516y-7x12.png 7w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4307c5 e-flex e-con-boxed e-con e-parent\" data-id=\"a4307c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-492c3f1 e-con-full e-flex e-con e-child\" data-id=\"492c3f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8103fb7 e-con-full e-flex e-con e-child\" data-id=\"8103fb7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c599713 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c599713\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u0631\u0643\u0627\u0626\u0632\u0646\u0627 \u0627\u0644\u062b\u0644\u0627\u062b <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019ee8d elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"019ee8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a61ddf9 e-con-full e-flex e-con e-child\" data-id=\"a61ddf9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ffb5f57 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ffb5f57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a705049 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a705049\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0631\u0643\u064a\u0632\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 - \u0646\u0628\u0646\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642\u00a0\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f31582c elementor-widget elementor-widget-text-editor\" data-id=\"f31582c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>212\u00b0f secures our franchises from the manufacturer then builds, qualifies, and manages a network of authorized franchise partners in Saudi Arabia, UAE, Egypt, and across North Africa.\u00a0 We act as the 212\u00b0f Franchise Holder and Back-Office Platform:<\/p><ul><li>Negotiate and establish our franchise territory<\/li><li>Qualify and appoint authorized franchise partners<\/li><li>Provide full technical training and product certification support<\/li><li>Manage KPI reporting and distributor performance<\/li><li>Support marketing, exhibitions, and technical seminars<\/li><li>Grow the network as sales develop<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f8d9f elementor-widget elementor-widget-image\" data-id=\"a4f8d9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"572\" height=\"1024\" src=\"https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_57n8gu57n8gu57n8-572x1024.png\" class=\"attachment-large size-large wp-image-909\" alt=\"\" srcset=\"https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_57n8gu57n8gu57n8-572x1024.png 572w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_57n8gu57n8gu57n8-167x300.png 167w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_57n8gu57n8gu57n8-7x12.png 7w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_57n8gu57n8gu57n8.png 768w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4dd754 e-flex e-con-boxed e-con e-parent\" data-id=\"d4dd754\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0bfa559 e-con-full e-flex e-con e-child\" data-id=\"0bfa559\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-afb2426 e-con-full e-flex e-con e-child\" data-id=\"afb2426\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d5dc770 e-con-full e-flex e-con e-child\" data-id=\"d5dc770\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68476a3 elementor-widget elementor-widget-image\" data-id=\"68476a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"572\" height=\"1024\" src=\"https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_6ru9uz6ru9uz6ru9-572x1024.png\" class=\"attachment-large size-large wp-image-911\" alt=\"\" srcset=\"https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_6ru9uz6ru9uz6ru9-572x1024.png 572w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_6ru9uz6ru9uz6ru9-167x300.png 167w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_6ru9uz6ru9uz6ru9-7x12.png 7w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_6ru9uz6ru9uz6ru9.png 768w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ccd66f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3ccd66f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3a55b52 e-con-full e-flex e-con e-child\" data-id=\"3a55b52\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77d9814 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"77d9814\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0631\u0643\u064a\u0632\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 - \u0646\u0628\u0646\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986e5b5 elementor-widget elementor-widget-text-editor\" data-id=\"986e5b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You have a product. It may be new, unknown, or struggling to find its market. 212\u00b0f takes it from product to brand.\u00a0 Our brand development process:<\/p><ul><li>Market positioning where does your product fit and how does it stand out?<\/li><li>Distributor identification finding and qualifying the right companies to carry your brand<\/li><li>Bilingual marketing Arabic and English brand materials, catalogue, and digital presence<\/li><li>Commercial structuring pricing strategy, payment terms, and margin architecture<\/li><li>Sales development active pipeline building with developers, contractors, and end clients<\/li><li>Performance management monthly reporting and growth tracking until the brand is established<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c7c5a5 e-grid e-con-boxed e-con e-parent\" data-id=\"7c7c5a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bbf725f e-con e-atomic-element e-flexbox-base e-1378761\" data-id=\"bbf725f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"bbf725f\">\n    <div class=\"elementor-element elementor-element-fb72be2 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fb72be2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd5d69 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5fd5d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0627\u0644\u0631\u0643\u064a\u0632\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629 <br>\n\u0646\u062d\u0648\u0651\u0644 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0625\u0644\u0649 \u0648\u0627\u0642\u0639   <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91b96c1 elementor-widget elementor-widget-text-editor\" data-id=\"91b96c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You have an idea. Maybe it is a new product concept, a business model, or an innovation. You see the opportunity but you need the expertise, the connections, and the market knowledge to make it real.\u00a0 212\u00b0f walks with you from idea to market:<\/p><ul><li>Concept development\u00a0 refining and defining the idea into a viable product<\/li><li>Feasibility study market size, competition, cost, and commercial viability<\/li><li>Product design and specification\u00a0 working with our manufacturer network to engineer the product<\/li><li>Business plan\u00a0 complete commercial plan for launch and growth<\/li><li>Manufacturer matching connecting your concept with the right production partner<\/li><li>Market launch introducing the product to the right buyers in the right markets<\/li><li>Brand building growing the product into a brand once it is in the market<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c2a6e65 e-con-full e-flex e-con e-child\" data-id=\"c2a6e65\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29d9976 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"29d9976\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"437\" src=\"https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_p8o8e9p8o8e9p8o8-1024x559.png\" class=\"attachment-large size-large wp-image-813\" alt=\"\" srcset=\"https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_p8o8e9p8o8e9p8o8-1024x559.png 1024w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_p8o8e9p8o8e9p8o8-300x164.png 300w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_p8o8e9p8o8e9p8o8-768x419.png 768w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_p8o8e9p8o8e9p8o8-18x10.png 18w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_p8o8e9p8o8e9p8o8.png 1408w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab11457 e-flex e-con-boxed e-con e-parent\" data-id=\"ab11457\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3852c18 e-con-full e-flex e-con e-child\" data-id=\"3852c18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e14d08 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2e14d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u0644\u0645\u0627\u0630\u0627 \u062a\u062e\u062a\u0627\u0631 212\u00b0 <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1554d elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"7f1554d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-231dd4b e-con-full e-flex e-con e-child\" data-id=\"231dd4b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1d6cec4 e-con-full e-flex e-con e-child\" data-id=\"1d6cec4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-becf01a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"becf01a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f4110f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0f4110f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/212franchise.com\/wp-content\/uploads\/elementor\/thumbs\/Gemini_Generated_Image_322f83322f83322f-rr5ztrgzhu4aiaxijytbry5goqhfha9w2rjjps9zxc.png\" title=\"Gemini_Generated_Image_322f83322f83322f\" alt=\"Gemini_Generated_Image_322f83322f83322f\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d4340 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"48d4340\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>The Right Partner Changes Everything In the Gulf Region and North Africa, market success is built on relationships, local knowledge, and structured execution, not just a good product. 212\u00b0f Franchise Egypt brings all three.<\/li><li>25+ Years of Market Experience Our founder brings over 25 years of direct experience in building materials, construction products, and business development across Egypt, Saudi Arabia, and the UAE, with active relationships at developer, contractor, consultant, and government levels.<\/li><li>Structured Methodology, Not Promises. We operate through a proven 6-phase market expansion methodology: Discover. Evaluate. Position. Connect. Launch. Grow. Every engagement has a plan, a timeline, and measurable deliverables.<\/li><li>European &amp; International Standards Our experience with European manufacturers means we understand quality standards, certification requirements, LC payment structures, and after-sales obligations, giving manufacturers confidence that their brand will be represented correctly.<\/li><li>Active Project Pipeline We don\u2019t wait for opportunities. We create them. Our active business development program generates a continuous pipeline of real project inquiries, distributor meetings, and commercial opportunities for our partners.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e935f7 e-flex e-con-boxed e-con e-parent\" data-id=\"5e935f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bcd6440 e-con-full e-flex e-con e-child\" data-id=\"bcd6440\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-86c625b e-con-full e-flex e-con e-child\" data-id=\"86c625b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-dd3be68 e-con-full e-flex e-con e-child\" data-id=\"dd3be68\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9c6f108 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9c6f108\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98b189d elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"98b189d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u0645\u0646 \u0646\u062e\u062f\u0645 <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e3eb9 elementor-widget elementor-widget-heading\" data-id=\"48e3eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0627\u0645\u062a\u064a\u0627\u0632 (\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0648\u0646)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41d32e0 elementor-widget elementor-widget-text-editor\" data-id=\"41d32e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>International Manufacturers seeking to enter, grow, or expand across the Gulf Region and North Africa. We build your market.<br \/><br \/>New Product Owners with a product ready for the market but needing the right positioning, distribution, and marketing. We build your brand.<br \/><br \/>Entrepreneurs &amp; Innovators with an idea and the vision to make it real. We design, develop, plan, and launch it together.<br \/><br \/>Distributors &amp; Investors seeking premium authorized products and our exclusive franchises across growing markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d970ac0 e-con-full e-flex e-con e-child\" data-id=\"d970ac0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e91384e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e91384e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/212franchise.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_6gqa2z6gqa2z6gqa.png\" class=\"attachment-full size-full wp-image-1191\" alt=\"\" srcset=\"https:\/\/212franchise.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_6gqa2z6gqa2z6gqa.png 1024w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_6gqa2z6gqa2z6gqa-300x300.png 300w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_6gqa2z6gqa2z6gqa-150x150.png 150w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_6gqa2z6gqa2z6gqa-768x768.png 768w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/08\/Gemini_Generated_Image_6gqa2z6gqa2z6gqa-12x12.png 12w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea4acae e-flex e-con-boxed e-con e-parent\" data-id=\"ea4acae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a26ff0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9a26ff0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b30a64 elementor-widget elementor-widget-heading\" data-id=\"6b30a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u0645\u0646 \u0627\u0644\u0641\u0643\u0631\u0629 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642. \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0625\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0625\u0644\u0649 \u0627\u0644\u0631\u0627\u0626\u062f\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c9c017 elementor-widget elementor-widget-text-editor\" data-id=\"4c9c017\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For inquiries, concerns, or assistance, we stand ready to serve you. Please feel free to connect with our dedicated team at any time. Your satisfaction is our utmost priority, and we are committed to addressing your needs promptly and professionally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f857cf elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"5f857cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/212franchise.com\/ar\/contactus\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0646\u0627<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccde8ec e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ccde8ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6afabe elementor-widget elementor-widget-image\" data-id=\"d6afabe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"516\" height=\"291\" src=\"https:\/\/212franchise.com\/wp-content\/uploads\/2026\/08\/6Picture6.png\" class=\"attachment-large size-large wp-image-1003\" alt=\"\" srcset=\"https:\/\/212franchise.com\/wp-content\/uploads\/2026\/08\/6Picture6.png 516w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/08\/6Picture6-300x169.png 300w, https:\/\/212franchise.com\/wp-content\/uploads\/2026\/08\/6Picture6-18x10.png 18w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Who We Are WHAT IS 212\u00b0F FRANCHISE EGYPT 212\u00b0f Franchise Egypt is a Regional Market Expansion Platform built on three pillars:\u00a0 1. 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